The 20-second video brings the new identity to life through a series of contemporary launch animations with the strapline ‘A revolution in media’. It focuses on the progressive, provocative and premium content and experience the TV channel offers across multiple devices.
A one-minute version is also available online.
The Partners is also supporting the brand with marketing and profile-building, as well as ongoing guidance to its in-house creative teams.
“The key point that came out of our strategic planning workshops was that NET stood for ‘authenticity’ and 'inspiring change',” said Anant Deboor, managing director of The Partners Singapore office. “We visualised this idea as a 'ripple', which emanates from the period at the end of the word NET.”
Deboor said this modern-day take on the radio signal draws on the idea that NET is ‘the source’ of news, driving attitudes, opinions and behaviour, with a personality that is bold and contemporary with an element of wit.
The logo, movement and a variety of colours, also reflects this diversity, he added.
CREDITS
Managing director Anant Deboor
Design director Tim Brown
Designers Neville Hew, Lim Hsin Ie
Project manager Su Lee Lim
Director Chris Yeo (Akanga Film Asia)
Producer Fran Borgia (Akanga Film Asia)
Post-production Hogarth Worldwide
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