Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.
| PARTNER CONTENT |
New Balance recently made the decision to venture into the football market, but new gear alone wasn't going to get the ball rolling. The sportswear brand leveraged Fox Sports production assets, including an innovative portable film set and fresh creatives, and an endorsement team ready to prove their products are built for the best.
| READ MORE ON THE FOX HUB |
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.
Reid replaces Simon Shaw in the role.
Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
