Nike plays its tune for Middle Eastern women

Nike is so boring. All the brand ever does, with Wieden+Kennedy's help, is to create masterful, uplifting work that equates buying its products with being defiant or relentless or more fully self-actualised in the face of social pressures or inequalities. And it does so without ever going so far that it creates a controversy that might negatively impact commercial results.

The nerve of these people. At this point, Nike's advertising excellence is so predictable and relentless that only a hiccup would make for an interesting story. And yet, although Ad Nut and friends try not to post every Nike campaign that comes along, Ad Nut and friends are many times powerless to resist.

Extra credit: Compare Nike's conduct with the epic foot-in-mouth act performed recently by the Under Armour CEO.   

Ad Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you. Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East