Ad Nut
Feb 21, 2017

Nike plays its tune for Middle Eastern women

Predictably excellent spot asks women, 'What will they say about you?'

Nike is so boring. All the brand ever does, with Wieden+Kennedy's help, is to create masterful, uplifting work that equates buying its products with being defiant or relentless or more fully self-actualised in the face of social pressures or inequalities. And it does so without ever going so far that it creates a controversy that might negatively impact commercial results.

The nerve of these people. At this point, Nike's advertising excellence is so predictable and relentless that only a hiccup would make for an interesting story. And yet, although Ad Nut and friends try not to post every Nike campaign that comes along, Ad Nut and friends are many times powerless to resist.

Extra credit: Compare Nike's conduct with the epic foot-in-mouth act performed recently by the Under Armour CEO.   

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

20 hours ago

Valentine's Day 2025 round-up: how UK brands are ...

From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

20 hours ago

What India's streaming shakeup means as JioCinema ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

21 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

21 hours ago

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.