Jenny Chan 陳詠欣
Nov 29, 2013

Nike uses hero archetypes to get Chinese into running

SHANGHAI - The Shanghai International Marathon refused 74-­year-­old Grandpa Sun entry into its race this coming Sunday as he's "too old", but a vignette from Nike's latest 'Let the run tell you why' campaign reveals how the elderly brand-endorser managed to run anyway.

SHANGHAI - The Shanghai International Marathon refused 74-­year-­old Grandpa Sun entry into its race this coming Sunday as he's

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