Samsung launches integrated campaign for new Smart TV series

The campaign includes a cinematic TVC (above), print ads, OOH posters and online and social-media components. The campaign promote features including enhanced sensitivity and picture quality as well as the televisions' smart interaction.

The Smart TV campaign starts today and will run until June. Cheil Singapore has also developed “The SMART TV Challenge”, to enhance consumers’ understanding of the new motion-control gestures.

In this challenge, consumers can take the place of the hero in the TVC and use the SMART TV gestures to save the city from destruction. This challenge will be featured on-ground.

Jimmy Lee, creative director, noted that the game allows the TVC to be more effective, as it is a better way to experience the new SMART TV.

“We’ve created a game out of our TVC that not only makes the trial experience fun, but also gives our epic commercial more mileage,” he added.