Jessica Goodfellow
Nov 11, 2020

Unruly strikes global LG Electronics deal for smart TV ad placements

Global connected TV deal is an expansion of LG's relationship with parent company Tremor Video in North America.

Unruly strikes global LG Electronics deal for smart TV ad placements

Video advertising platform Unruly has struck a global deal with LG Electronics to offer advertisers access to native smart TV ad placements through its supply-side platform, UnrulyX.

The banner and video ad placements will be available across all LG Smart TVs and video within the LG Channels app globally.

Advertisers can place ads through Unruly X, which offers CTV, online video and display supply across 3,000 publishers, devices and platforms.

LG will also utilise Unruly’s self-service platform to manage and optimise its own sold campaigns globally.

Edward Lee, Head of webOS ad business at LG Electronics, said: "Backed by Unruly’s unique emotional data and custom audiences, we’ll now be able to grow our CTV business on a global scale."

The deal is an expansion of LG's relationship with parent company Tremor Video in North America. Tremor acquired Unruly in January.

Unruly's chief strategy officer Ken Suh said a Covid-19-induced spike in CTV viewership means "it’s more important than ever to help advertisers realise the true value of their ad inventory and maximise yield."

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

11 hours ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

13 hours ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

13 hours ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.