Staff Writer
Jul 23, 2021

Siew Ting Foo: How could the marketing and advertising industry better support diversity, equity and inclusion?

HP’s CMO for Greater Asia on the role of the marketing industry in driving for greater equity.

Siew Ting Foo, HP’s CMO for Greater Asia

This is part of a video series for the Power List 2021, created in partnership with Twitter as part of their global #LeadersforGood initiative. 

Since the lockdown, HP’s CMO for Greater Asia has pivoted her marketing focus to help customers in varied markets adapt to the new way of life, from launching education toolkits for parents & their children, to learn-from-home campaigns in China that led to 448% increase in orders for HP printers on JD.com. She is a strong advocate of DEI at HP and the industry. In 2018, HP launched a brand campaign challenging female stereotypes in Japan; last year, it launched a snazzy campaign to take on Korea’s ‘status culture’. 

Watch the video to learn more.
 
Read about Foo's insights into inclusive marketing, and her insights around how CMOs can be a force for change when defining brand purpose
 
 
Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

13 hours ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

13 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

14 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.