Ad Nut
May 25, 2020

Singapore NHB and TSLA invited everyone to the feast

The National Heritage Board's campaign included virtual Iftar and a live concert.

Singapore's National Heritage Board (NHB), with The Secret Little Agency (TSLA), ran a campaign throughout Ramadan that depicted and encouraged Muslims to enjoy the different kind of celebration that was necessary this year during the city's extended 'circuit breaker'.

The campaign also invited non-Muslims to discover more about the traditions and practices of Ramadan in Singapore through events such as a virtual Iftar event and a concert.

The through-the-line campaign included NHB’s Facebook and Instagram channels, and its Roots website, plus the film above (which launched on Facebook).

TSLA reports that the campaign generated 7 million impressions from 4 million people through the month it was active, and that the live events drew 700,000 engagements including a high rate of return visitors.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

1 day ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

1 day ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.