Super Bowl 2010 | Emerald Nuts & Pop-Secret | Global

Robert Gaxiola's verdict:

"Awesome + Awesome + Awesomer = one nutter of a spot. Okay, it’s over the top. It’s memorable. It’s very strange. For that alone I watched it twice. A water park trainer with a pool full of people that can do dolphin-inspired tricks. The idea was to sell not one but two snack foods from Diamond Foods. (This could be the start of a bad trend.) But this effort includes Pop·Secret and Emerald Nuts — no strangers to the Super Bowl arena. I hope they see double-digit sales for this one. These Super Bowl media buys aren’t cheap and right now I’m hungry."

Sean Boyle's verdict:

"This one has a nice twist: dolts acting like aquatic animals. Awesome + Awesome = Get a Fecking Life! Please, nobody buy this product. Ever."

See analysis on this spot from MediaCurve.com.