Ad Nut
Sep 17, 2020

The most gorgeous ad for dog food you'll ever see

Stunning New Zealand scenery serves as the backdrop for a new campaign for Black Hawk by The Works.

This new campaign for dog food may also help boost New Zealand tourism. Ad Nut, for one, has added Treble Cone ski resort to a long list of places to go after Covid.

Treble Cone is the backdrop for two new TVCs by The Works for the Black Hawk brand of murderous-beast food. The ads highlight Land Search and Rescue (LandSAR), which has nine operational avalanche dogs and 12 wilderness search dogs. Black Hawk has been donating its premium dog food to LandSAR for a number of years, according to a release.

The 30-second brand spot and 15-second product-oriented spot are airing across free-to-air TV, accompanied by digital, point-of-sale and social-media content. Production is by Two Bearded Men and post by Daresay.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Why Thailand is a shining example of LGBTQIA+ brand ...

In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.

2 hours ago

Under Armour appoints OMD as media AOR in APAC

The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.

2 hours ago

2025 Cannes Contenders: David Guerrero handpicks ...

Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.

3 hours ago

Meta aims to fully automate ad creation with AI by 2026

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.