Tiger Street Football kicks off campaign for first Australia event

The five-a-side, in-a-cage football tournament expanded this year to seven countries, including its first events in Cambodia, Australia and Mongolia. Tiger Street Football is organised by Tiger Beer in partnership with Fox Sports Event Management. Ballon D’or winner Fabio Cannavaro serves as the Event Ambassador.

The TVC, directed by Perry Bradley of Film Construction Auckland with special effects by Peter McCully of Albedo FX, aims to capture the full spectacle of the 'urban festival', highlighting not only the fast-paced football action but also the surrounding atmosphere of music and joyous fans.

The event takes place at Sydney's Circular Quay on 4 and 5 May.

The same TVC will be rolled out in each market as the tour proceeds.

CREDITS

Agency – Iris Worldwide Singapore
Creative Director - Clarence Chew
Senior Art Director - Errol Tan
Senior Producer - Michelle Tan
Account Manager - Tenny Ker
Production Company - Film Construction
Director - Perry Bradley
Executive Producer - Tom Gibson
Producer - Aldo Guenther
Post production - Albedo VFX
VFX designer - Peter McCully
Line Producer: Steve McLennan (Loyalty Films Bangkok)

APBL Marketing Manager – Michele Fernandez-Warren