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Aug 10, 2011
VIDEO: CSL's Liversidge on its multi-brand strategy and 4G
HONG KONG - After helping CSL to win 'Asia's Best Brand' at the recent CMO Asia Awards, the mobile network operator's own chief marketing officer Mark Liversidge talks to Campaign about its multi-brand strategy, and how the 4G platform represents the "dawn of a new generation" for advertisers.
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