Staff Reporters
Feb 5, 2010

VIDEO: G2's Joe Celia on China growth

ASIA-PACIFIC - Agencies who "parachute expats" into Asia-Pacific to lead their local market operations are going about business the wrong way, says Joe Celia (pictured), chairman and CEO of G2 Worldwide.

ASIA-PACIFIC - Agencies who

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

17 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

18 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

20 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

20 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.