Staff Reporters
Jun 6, 2019

2019 Cannes contenders: AutoAds by CHE Proximity

A clever promotion that was knowing and humorous.

2019 Cannes contenders: AutoAds by CHE Proximity
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: AutoAds
Agency: CHE Proximity
Client: Carsales.com

Nominated by:

Takahiro Hosoda, ECD, TBWA Hakuhodo:

You may know these well-known words, “sufficiently advanced technology is indistinguishable from magic”. In the world of advertising, we could say “sufficiently advanced promotion is indistinguishable from service”.

This service by carsales.com offers users the ability to create one of a kind, “we have a big and shiny budget” type ads for their second-hand cars. The ads, a far-cry from being generic or boring, are actually incredibly funny, created with tongues firmly held in-cheek.

Cannes is now becoming a place to judge not only films it seems, but also the latest innovations and business ideas in ecommerce. I firmly believe however, that Cannes is not just judging technology and service, but also assessing the sense of fun/humour, craftsmanship and humanity that is portrayed in each work. With this in mind, I am confident that this will be viewed as an execution worthy of praise and the highest evaluation from the judges and audiences at Cannes.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Women to Watch 2024: Ruchika Varma, Future Generali ...

Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.

3 hours ago

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

3 hours ago

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

4 hours ago

The cookie stays crumbled: APAC experts weigh in on ...

After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.