825 million people online in Asia : ADMA

Produced annually since 2006 by the Asia Digital Marketing Association (ADMA) in cooperation with digital marketing companies and researchers, the yearbook compiled from government, industry, company and research data, is the single most comprehensive source available.

This year's edition has expanded market-by-market sections with the inclusion of social media and is available for download.

Here are a few more statistics from the book:

• 21.5 per cent of the region’s total population is online, with 700 million more to be added by 2015. 
• 65 per cent of consumers use online services to locate nearby products and brands. 
• 26 per cent of mobile users say they will use their mobile device in-store  to research products and prices. 
• 35 per cent of Asia-Pacific consumers say that more than 10 per cent of their monthly shopping expenditure is done online.
• E-commerce sales (excluding travel) hit US$156.9 billion in the region in 2010, and are expected to grow to over US$250 billion in 2012. 
• The online travel sector created US$15.4 billion in revenue in China in 2011, and US$4 billion in India. 
• Online music sales are up 28 per cent year-on-year in the region to US$7 billion.