A coming of age for KOLs

Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.

Still young, but growing up fast: Clockwise from left: Zhang Dayi at Super Star on Weibo; Mr. Bags and Fendi; Vin and Lancome

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