AAA Media Taiwan wins Brand’s Essence of Chicken

AAA Media won the account after a competitive pitch against Mindshare, ZenithOptimedia, and Media Cubic.

A source close to the account said that the size of the pitch is at least around US$6.9 million a year. 

Media Cubic, a media agency under Dentsu Media, is Brand’s incumbent media agency for over eight years.

The source added that the client infrequently calls agency pitches and that this pitch was most likely due to its new management. Brand's new GM Joyce Lee, who was previously GM of GSK Taiwan,  came on board recently and soon after called the media pitch.