Glenn Smith
Aug 12, 2010

Ad spend cuts have little effect on shrinking Japanese car market

Japanese car makers slashed adspend during the past couple of years, then sat back expecting the worst. But not much happened, which has led them to question the relevance of advertising to their business.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

12 hours ago

Annette King leaves Accenture Song and steps back ...

Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.

13 hours ago

Former Forsman & Bodenfors CEO Toby Southgate joins ...

Toby Southgate had left Forsman & Bodenfors last October as global chief executive.

22 hours ago

Not a masterpiece but Skyn's V-Day ad ditches ...

EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.

22 hours ago

How brand honesty can cut through the clutter of ...

Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.