Q4 GLOBAL FORECAST: Cop26 is prompting global action on environmental issues, but in the advertising sector, strategies for tackling the problems have so far diverged in different regions, including APAC.
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The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, tech-savvy rivals, the agency faces an uphill battle to prove its relevance and scalability in a cutthroat market.
The network is calling the solution the advertising industry’s 'first large marketing model'.
UltraSuperNew's creative chiefs in Tokyo pick the APAC campaigns that stand a good chance of winning a Lion.
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