Advocceight wins New Zealand Natural shopper-marketing business

This move follows Delinatural Asia’s plan to enter into the supermarket channel over the next few months. Advocceight will take on all shopper research and work with Delinatural on shopper marketing and retail strategy.

Stanley Wong, managing director of Delinatural Asia, said, “Advocceight has shown a deep understanding of our business, the categories we are in and our target customer’s dynamic, and we are very pleased to be working with their team over the next few months as we expand our business into the supermarket channel.

Advocceight is an independent regional shopper-marketing agency, founded by Sanjiv Sharma in 2008.
It implements campaigns, leveraging on research that it conducts in retail and target consumer communities. Its clients include Microsoft, Advanced Micro Devices , Energizer and NETS.Sharma previously held regional retail and field marketing positions with Ogilvy Action and Bates 141.

“We’re very excited to work with Delinatural and the New Zealand Natural brand in Singapore as they’ve got an amazing range of ice-cream and yoghurt flavours in a market which is constantly ice-cream crazy,” Sharma said.