Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins

Mindshare and Ogilvy made it three times in a row over the last three years as the WPP-owned agencies dominated the South Asia leg of the Agency of the Year Awards in 2023.

 

Like 2021 and 2022, Mindshare India bagged the South Asia Digital and Media Agency of the Year, while Ogilvy took home the Creative Agency of the Year accolade.

 

Mindshare India won a total of 20 awards on the night. Along with the above mentioned big wins, the agency won Gold in the ‘India Digital Agency of the Year’ and ‘South Asia E-commerce Agency of the Year’ categories. There were four wins for Mindshare in the individual categories too. Ruchi Mathur was the winner in the ‘Agency Growth Leader of the Year’ category, Priyanka Arora in the ‘South Asia Young Business Leader of the Year’ category, Riddhi Bangera in the ‘South Asia Young Achiever of the Year’ category and Abhay Sachar in the ‘South Asia Channel/Engagement Planner of the Year’ category.

 

Ogilvy bagged a total of seven wins en route to retaining the South Asia Creative Agency of the Year. Six of the seven wins were Gold. The agency won Gold in the ‘India Creative Agency of the Year’ category and the ‘South Asia Integrated Marketing Agency of the Year’ category. Further four wins came in the individual categories. Parshuram Mendekar bagged the win in the ‘South Asia Account Person of the Year’ category, VR Rajesh took the coveted ‘South Asia Agency Head of the Year’ and Bhakti Malik was ‘South Asia Strategic/ Brand Planner of the Year’.

 

Talented.Agency, a new entrant into Agency of the Year, bagged a total of six wins. Its tally included two Gold, three Silver and a Bronze. The Gold wins came in the ‘South Asia Best Place to Work’ and ‘South Asia Talent Development Programme of the Year’ categories. The agency also won Silver in the ‘India Creative Agency of the Year’ and ‘India Digital Agency of the Year’ category.

 

Avian WE became the first agency to bag the ‘South Asia PR Agency of the Year’ title. The agency also won Gold in the ‘India PR Agency of the Year’ category. 

 

McCann Worldgroup India’s CEO and CCO and APAC chairperson, Prasoon Joshi won the ‘Creative Leader of the Year’.

 

Other Gold winners of the night included:

 

Agency Categories
Region	Entry Category	Award	Credited Agency	Credited Market	ID
South Asia	India Creative Agency of the Year	Gold	Ogilvy India	India	SA01.397511
South Asia	India Creative Agency of the Year	Silver	Talented.Agency	India	SA01.397149
South Asia	India Creative Agency of the Year	Bronze	Leo Burnett India	India	SA01.395140
South Asia	Pakistan Creative Agency of the Year	Gold	Ogilvy Pakistan	Pakistan	SA02.397108
South Asia	Pakistan Creative Agency of the Year	Silver	IAL Saatchi & Saatchi	Pakistan	SA02.395161
South Asia	Pakistan Creative Agency of the Year	Bronze	Golden Circle	Pakistan	SA02.395295
South Asia	Rest of South Asia Creative Agency of the Year	Gold	Phoenix Ogilvy	Sri Lanka	SA03.396538
South Asia	Rest of South Asia Creative Agency of the Year	Silver	Magic Mango	Sri Lanka	SA03.397783
South Asia	India Digital Agency of the Year	Gold	Mindshare India	India	SA04.396874
South Asia	India Digital Agency of the Year	Silver	Talented.Agency	India	SA04.397385
South Asia	India Digital Agency of the Year	Bronze	Famous Innovations	India	SA04.396916
South Asia	India Digital Agency of the Year	Bronze	Wavemaker	India	SA04.397606
South Asia	Pakistan Digital Agency of the Year	Silver	Ogilvy Pakistan	Pakistan	SA05.397137
South Asia	Pakistan Digital Agency of the Year	Bronze	EssenceMediacom	Pakistan	SA05.397562
South Asia	Pakistan Digital Agency of the Year	Bronze	Mindshare	Pakistan	SA05.397872
South Asia	Rest of South Asia Digital Agency of the Year	Silver	Mindshare Sri Lanka	Sri Lanka	SA06.397364
South Asia	Rest of South Asia Digital Agency of the Year	Silver	Wavemaker Sri Lanka	Sri Lanka	SA06.396949
South Asia	Rest of South Asia Digital Agency of the Year	Bronze	Ogilvy Digital Sri Lanka	Sri Lanka	SA06.396895
South Asia	Rest of South Asia Digital Agency of the Year	Bronze	Popkorn	Sri Lanka	SA06.397840
South Asia	India Media Agency of the Year	Gold	Wavemaker	India	SA07.397572
South Asia	India Media Agency of the Year	Silver	Mindshare India	India	SA07.396377
South Asia	India Media Agency of the Year	Bronze	EssenceMediacom	India	SA07.397969
South Asia	Pakistan Media Agency of the Year	Gold	Mindshare	Pakistan	SA08.397154
South Asia	Pakistan Media Agency of the Year	Silver	IG Square Pakistan	Pakistan	SA08.397410
South Asia	Pakistan Media Agency of the Year	Bronze	EssenceMediacom	Pakistan	SA08.397061
South Asia	Rest of South Asia Media Agency of the Year	Silver	Mindshare Sri Lanka	Sri Lanka	SA09.397376
South Asia	Rest of South Asia Media Agency of the Year	Silver	Wavemaker Sri Lanka	Sri Lanka	SA09.396942
South Asia	Rest of South Asia Media Agency of the Year	Bronze	Mindshare Bangladesh	Bangladesh	SA09.397733
South Asia	India PR Agency of the Year	Gold	Avian WE	India	SA10.395323
South Asia	India PR Agency of the Year	Silver	MSL INDIA	India	SA10.395735
South Asia	India PR Agency of the Year	Bronze	Ruder Finn	India	SA10.395126
South Asia	Pakistan PR Agency of the Year		No Shortlist No Award
South Asia	Rest of South Asia PR Agency of the Year	Silver	Ogilvy PR Sri Lanka	Sri Lanka	SA12.397804
Region	Entry Category		Credited Agency	Credited Brand	Credited Market	ID
South Asia	South Asia Agency Marketer Partnership of the Year	Gold	Leo Burnett India	Mondelez Oreo	India	SA13.395145
South Asia	South Asia Agency Marketer Partnership of the Year	Silver	EssenceMediacom	Coca-Cola India	India	SA13.397968
South Asia	South Asia Agency Marketer Partnership of the Year	Bronze	Mindshare	Ikea	India	SA13.396451
Region	Entry Category		Credited Agency	Credited Market	ID
South Asia	South Asia B2B Marketing Agency of the Year	Silver	Edelman India	India	SA14.395365
South Asia	South Asia B2C Marketing Agency of the Year	Bronze	Mindshare India	India	SA15.396380
South Asia	South Asia Best Culture	Gold	Famous Innovations	India	SA16.396928
South Asia	South Asia Best Culture	Silver	Centrick Marketing Solutions LLP	India	SA16.393725
South Asia	South Asia Best Culture	Silver	White Rivers Media	India	SA16.396330
South Asia	South Asia Best Culture	Bronze	Talented.Agency	India	SA16.397423
South Asia	South Asia Best Place to Work	Winner	Talented.Agency	India	SA17.397427
South Asia	South Asia Best Place to Work	Commendation	Ogilvy India	India	SA17.397528
South Asia	South Asia Boutique Agency of the Year	Gold	Popkorn	Sri Lanka	SA18.397866
South Asia	South Asia Boutique Agency of the Year	Silver	Centrick Marketing Solutions LLP	India	SA18.393560
South Asia	South Asia Brand Design Agency of the Year	Gold	Famous Innovations	India	SA19.396937
South Asia	South Asia Brand Design Agency of the Year	Silver	Conran Design Group Mumbai	India	SA19.396452
South Asia	South Asia Brand Design Agency of the Year	Bronze	Landor & Fitch	India	SA19.395856
South Asia	South Asia Brand Experience Agency of the Year	Silver	Mindshare	India	SA20.396440
South Asia	South Asia Brand Experience Agency of the Year	Silver	Shobiz	India	SA20.396438
South Asia	South Asia Consultancy of the Year	Silver	Mindshare India	India	SA21.396414
South Asia	South Asia Content Marketing Agency of the Year	Silver	Mindshare	India	SA22.397072
South Asia	South Asia Customer Engagement Agency of the Year		No Shortlist No Award
South Asia	South Asia Data Analytics Agency of the Year	Silver	ADA	Sri Lanka, Bangladesh, India	SA24.397493
South Asia	South Asia Data Analytics Agency of the Year	Silver	Wavemaker	India	SA24.397744
South Asia	South Asia E-commerce Agency of the Year of the Year	Gold	Mindshare	India	SA25.396950
South Asia	South Asia E-commerce Agency of the Year of the Year	Silver	Interactive Avenues	India	SA25.397100
South Asia	South Asia E-commerce Agency of the Year of the Year	Bronze	Wavemaker	India	SA25.396692
South Asia	South Asia Event Marketing Agency of the Year	Gold	Shobiz	India	SA26.396433
South Asia	South Asia Independent Agency of the Year	Gold	Famous Innovations	India	SA27.396939
South Asia	South Asia Independent Agency of the Year	Silver	Talented.Agency	India	SA27.397408
South Asia	South Asia Independent Agency of the Year	Bronze	White Rivers Media	India	SA27.396354
South Asia	South Asia Influencer Marketing Agency of the Year	Silver	Mindshare	India	SA28.396448
South Asia	South Asia Influencer Marketing Agency of the Year	Bronze	FCB Kinnect	India	SA28.396857
South Asia	South Asia Influencer Marketing Agency of the Year	Bronze	White Rivers Media	India	SA28.396361
South Asia	South Asia Integrated Marketing Agency of the Year	Gold	Ogilvy India	India	SA29.397519
South Asia	South Asia Integrated Marketing Agency of the Year	Bronze	ITW Universe	India	SA29.397553
South Asia	South Asia Integrated Marketing Agency of the Year	Bronze	Mindshare India	India	SA29.396379
South Asia	South Asia Market Research Agency of the Year		No Shortlist No Award
South Asia	South Asia Performance Agency of the Year	Silver	Interactive Avenues	India	SA31.397122
South Asia	South Asia Performance Agency of the Year	Silver	Wavemaker	India	SA31.397802
South Asia	South Asia Performance Agency of the Year	Bronze	M&C Saatchi Performance	India	SA31.396918
South Asia	South Asia Production Company of the Year	Bronze	Prodigious India	India	SA32.397096
South Asia	South Asia Programmatic Agency of the Year		No Shortlist No Award
South Asia	South Asia Social Media Agency of the Year		No Shortlist No Award
South Asia	South Asia Specialist Agency of the Year	Gold	M&C Saatchi Performance	India	SA35.396917
South Asia	South Asia Specialist Agency of the Year	Silver	White Rivers Media	India	SA35.396359
South Asia	South Asia Specialist Agency of the Year	Bronze	Core Media Pakistan	Pakistan	SA35.395174
South Asia	South Asia Talent Development Programme of the Year	Gold	Talented.Agency	India	SA36.397417
South Asia	South Asia Talent Development Programme of the Year	Silver	Ogilvy India	India	SA36.397523
South Asia	South Asia Talent Development Programme of the Year	Bronze	McCann Worldgroup India	India	SA36.396408
People Categories
Region	Entry Category	Award	Credited Nominee	Credited Agency	Credited Market	ID
South Asia	South Asia Account Person of the Year	Winner	Parshuram Mendekar	Ogilvy India	India	SA38.397543
South Asia	South Asia Account Person of the Year	Commendation	Jugal kathuria	Mindshare	India	SA38.396528
South Asia	South Asia Agency Growth Leader of the Year	Winner	Ruchi Mathur	Mindshare	India	SA37.396430
South Asia	South Asia Agency Growth Leader of the Year	Commendation	Raj Kamble	Famous Innovations	India	SA37.396951
South Asia	South Asia Agency Head of the Year	Winner	VR Rajesh	Ogilvy India	India	SA39.397532
South Asia	South Asia Agency Head of the Year	Commendation	Prasoon Joshi	McCann Worldgroup India	India	SA39.396419
South Asia	South Asia Channel/Engagement Planner of the Year	Winner	Abhay Sachar	Mindshare	India	SA40.396921
Region	Entry Category		Credited Team Name	Credited Agency	Credited Market	ID
South Asia	South Asia Corporate Communications/Marketing Team of the Year		No Shortlist No Award
South Asia	South Asia Creative Leader of the Year	Winner	Prasoon Joshi	McCann Worldgroup India	India	SA42.396421
Region	Entry Category		Credited Team Or Nominee Name	Credited Agency	Credited Market	ID
South Asia	South Asia New Business Development Person/Team of the Year	Winner	Team Famous	Famous Innovations	India	SA43.396955
South Asia	South Asia New Business Development Team of the Year	Commendation	Cloud Pitchers	Mindshare	India	SA43.396429
South Asia	South Asia Producer of the Year		No Shortlist No Award
South Asia	South Asia Strategic/Brand Planner of the Year	Winner	Bhakti Malik	Ogilvy India	India	SA45.397534
South Asia	South Asia Strategic/Brand Planner of the Year	Commendation	Ankit Vohra	McCann Worldgroup India	India	SA45.396423
South Asia	South Asia Young Achiever of the Year	Winner	Riddhi Bangera	Mindshare	India	SA46.396801
South Asia	South Asia Young Achiever of the Year	Commendation	Trishla Jhaveri	McCann Worldgroup India	India	SA46.396424
South Asia	South Asia Young Business Leader of the Year	Winner	Priyanka Arora	Mindshare	India	SA47.397065
South Asia	South Asia Young Creative Person of the Year		No Shortlist No Award
Brand Categories
Region	Entry Category		Credited Brand	Credited Market	ID
South Asia	South Asia Brand of the Year	Winner	ARIEL INDIA	India	SA50.397962
South Asia	South Asia Marketer of the Year		No Shortlist No Award
Regional Awards
Entry Category	Credited Agency
South Asia Creative Agency of the Year	Ogilvy
South Asia Digital Agency of the Year	Mindshare
South Asia Media Agency of the Year	Mindshare
South Asia PR Agency of the Year	Avian WE