Mark Read
Jun 6, 2024

AI doesn’t dilute the business case for creativity, it strengthens it

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. WPP's Mark Read begins the series.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

1 hour ago

Women to Watch 2024: Sue Lin Tan, Oliver+

A relentless innovator, Tan empowers others with pioneering solutions in AI, diversity, and sustainability at Oliver+.

1 hour ago

India's ad body changes influencer rules for health ...

The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.

2 hours ago

Vaseline’s new skincare campaign shields gamers ...

64% are unaware of blue light’s risks for skin damage. Vaseline taps in Ogilvy Canada and Singapore for an innovative campaign launched in Thailand.

11 hours ago

WPP’s Mark Read on the new-biz pipeline, rebuilding ...

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.