JAKARTA – Global insurer AIG Insurance has selected Havas Media Group’s Arena as its media buying and planning agency in Indonesia following a nine-way pitch, Campaign Asia-Pacific has learned.
Havas Media confirmed the development, but declined to give details about the pitch. It is believed that seven network agencies and two local agencies participated in the pitch.
The AIG win comes a month after Havas picked up media duties for Indofood, Indonesia’s largest food company. Havas Media launched its second brand Arena earlier this year following its global LG Electronics win.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Liu is a rare leader that sees the value of both innovation and inclusivity, an attribute she has successfully utilised at TVBS.
The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.
The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.
Spikes Asia 2025 concluded tonight in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
