JAKARTA – Global insurer AIG Insurance has selected Havas Media Group’s Arena as its media buying and planning agency in Indonesia following a nine-way pitch, Campaign Asia-Pacific has learned.
Havas Media confirmed the development, but declined to give details about the pitch. It is believed that seven network agencies and two local agencies participated in the pitch.
The AIG win comes a month after Havas picked up media duties for Indofood, Indonesia’s largest food company. Havas Media launched its second brand Arena earlier this year following its global LG Electronics win.
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