Portfolio (www.agency-portfolio.com) combines the Agency, PR and Digital directories into a comprehensive and data-driven resource for marketers undertaking the crucial task of sourcing an agency partner.
The site contains information on more than 4000 agencies in 26 markets across Asia-Pacific. Marketers can use the platform to search and filter agencies based on factors such as type, country, disciplines and creative ranking. Marketers can also explore The Work and in-depth case studies that exhibit best practices and how leading brands are achieving marketing success.
For their part, agencies can now build a portfolio and populate it with unlimited pieces of work and case studies, as well as a show-reel and a branded 'skin' (example). The design displays all of an agency's video, print and digital output, as well as details including areas of expertise, clients, press releases and key staff.
Portfolio is integrated with campaignasia.com, so it offers relevant links to editorial content about agencies, brands and sectors.
Portfolio draws on the data in The Creative Rankings, which identifies the creatives behind Asia’s best work according to award show wins. The Creative Rankings are compiled by tabulating all Asian winners from the seven most important international and regional awards shows: Cannes, D&AD, Clio, One Show, AdFest, Spikes Asia and the Asian Marketing Effectiveness awards.
For information on creating a portfolio, or for information on advertising opportunities, contact June Lui (+852 3175 1922).
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