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While the top of the creative ranking table remains unchanged, the media ranking has a new top dog in R3's latest tally of APAC new business. Zenith, Wavemaker, Dentsu, OMD, Havas Worldwide, Carat, BBDO and MediaCom are among the agencies shifting positions.
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Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.
The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.
Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.