APPIES announces chief judge and advisory council

Ramaswamy heads marketing and retail for Lenovo’s Mobile Business Unit for Asia Pacific, leading brand strategy and execution across all Lenovo’s mobile products. He has more than 20 years of experience in sales, marketing and branding for leading technology brands.

Ramaswamy said that with his role at Lenovo he is always thinking about how to break through in terms of innovative ways to engage audiences and build advocacy. "This same quest has driven me in my nearly four years of association with the APPIES," he said. "I have been constantly inspired by how the APPIES has led the drive to the next level of creativity and marketing effectiveness. The quality of work showcased is amazing, as is the passion of the marketers."

The APPIES recognises and honours the best in marketing communications from campaigns across the region. The 2014 event takes place 14 and 15 August in Singapore.

The Advisory Council of the APPIES 2014 comprises René De Monchy, head of marketing with Asia Pacific Breweries Singapore (Chairman of APPIES 2014); Alvin Neo, chief marketing officer of Parkway Pantai; and Goh Shu Fen, principal and co-founder of R3. The council will be tasked with selecting the Gold winners from the shortlisted entries.

“The APPIES has come to be known as the industry benchmark for successful marketing campaigns in the Asia Pacific region where you see the creativity of Ideas People come to life," said De Monchy. "The judges have the unenviable task of selecting this year’s Gold winners from what I’m sure will be a stellar list of shortlisted entries."

The APPIES 2014 is organised by the Institute of Advertising Singapore and supported by presenting sponsor SingTel, as well as supporting partners Asia Pacific Breweries Singapore, BBDO Singapore, Mediacorp, Shooting Gallery, SPH, Wishing Well, and zPixel.

Conference passes are open for registration at www.appies.asia.