Ben Bold
Jan 28, 2024

Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’

Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

4 hours ago

The Labubu economy and the business of joy

‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.

5 hours ago

Women to Watch 2024: Patra Patrasuwan, Yum ...

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

12 hours ago

Women to Watch 2024: Penelope Shell, Zenith Media

As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.

12 hours ago

Move and win roundup: Week of April 21, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Havas, Adobe, W Communications, BurdaLuxury, UM and more.