Ben Bold
Jan 28, 2024

Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’

Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

11 hours ago

Adland cautiously welcomes Labour government in UK

But industry bodies call for regulatory certainty and reform of education and skills.

11 hours ago

Employers not trusted to be honest incomms, warns ...

One in three (31%) people do not think their employer is being open and honest in their communications with them, according to a new report by the Institute of Internal Communication.

11 hours ago

65% of Indians will buy brands that stand for ...

This was one of the key findings that Kantar shared while launching the fourth edition of its ‘Creative Effectiveness Awards’ for India.

11 hours ago

How TikTok overtook Google as gen Z’s go-to search ...

PMW spoke to experts on how this social media platform provides gen Z with an exciting new format and a sense of community and how brands can leverage this power.