Staff Reporters
Aug 30, 2024

Asia-Pacific Power List 2024: Mikimasa Hamamatsu, Nissan

Hamamatsu champions Nissan's innovative spirit through strategic campaigns and partnerships that amplify the brand's global presence.

Asia-Pacific Power List 2024: Mikimasa Hamamatsu, Nissan
SEE THE FULL 2024 POWER LIST
Asia-Pacific’s 50 most influential and purposeful marketers
#AuthenticLeaders 

Mikimasa Hamamatsu 

Division General manager, global brand strategy and marketing engagement
Nissan
Japan
New member

Mikimasa Hamamatsu, Nissan's division general manager of global marketing, debuts on the Campaign Asia-Pacific Power List, heralding his leadership and strategic prowess in navigating Nissan through an era of EV transformation. 

With a background that traverses continents and industries, from his early days at Tempur Sealy to tenures at agencies like TBWA and Saatchi & Saatchi, Hamamatsu’s career is marked by a blend of creativity and strategic insight. 

His role at Nissan has seen him integrating these experiences to magnify Nissan’s brand on a global stage, particularly during a time when the auto industry is pivoting towards electric mobility and digital integration.

His strategy centres around precision marketing and partnerships with giants like Google and Facebook, enhancing Nissan’s digital footprint and driving engagement through data-driven insights. 

At the ABB FIA Formula E Championship, an electric car-racing series, Nissan’s Formula E Team continued its presence in 2024 at its first-ever edition in Tokyo. Nissan announced its long-term commitment to Formula E earlier this year, reinforcing its 2030 electrification targets.

Hamamatsu’s vision extended to cinematic ventures with the release of Gran Turismo, in which Nissan cars were spotlighted. His innovative partnership approach was further exemplified in collaborations with Manchester City and the groundbreaking 'Pole to Pole' electric vehicle expedition, a nine-month EV trek from the North to the South Pole.

Beyond his marketing successes, Hamamatsu is committed to diversity, equity, and inclusion. He has been instrumental in promoting sports and activities for individuals with disabilities through Nissan’s 'Possibilities Project'. Hamamatsu also contributes to shaping the marketing industry in Asia Pacific as a member of the World Federation of Advertisers’ Asia Advisory Board. 

SEE THE FULL 2024 POWER LIST
Asia-Pacific’s 50 most influential and purposeful marketers
#AuthenticLeaders

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

4 hours ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

6 hours ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

6 hours ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.