Asia-Pacific Power List 2024: Mikimasa Hamamatsu, Nissan

Mikimasa Hamamatsu 

Division General manager, global brand strategy and marketing engagement
Nissan
Japan
New member

Mikimasa Hamamatsu, Nissan's division general manager of global marketing, debuts on the Campaign Asia-Pacific Power List, heralding his leadership and strategic prowess in navigating Nissan through an era of EV transformation. 

With a background that traverses continents and industries, from his early days at Tempur Sealy to tenures at agencies like TBWA and Saatchi & Saatchi, Hamamatsu’s career is marked by a blend of creativity and strategic insight. 

His role at Nissan has seen him integrating these experiences to magnify Nissan’s brand on a global stage, particularly during a time when the auto industry is pivoting towards electric mobility and digital integration.

His strategy centres around precision marketing and partnerships with giants like Google and Facebook, enhancing Nissan’s digital footprint and driving engagement through data-driven insights. 

At the ABB FIA Formula E Championship, an electric car-racing series, Nissan’s Formula E Team continued its presence in 2024 at its first-ever edition in Tokyo. Nissan announced its long-term commitment to Formula E earlier this year, reinforcing its 2030 electrification targets.

Hamamatsu’s vision extended to cinematic ventures with the release of Gran Turismo, in which Nissan cars were spotlighted. His innovative partnership approach was further exemplified in collaborations with Manchester City and the groundbreaking 'Pole to Pole' electric vehicle expedition, a nine-month EV trek from the North to the South Pole.

Beyond his marketing successes, Hamamatsu is committed to diversity, equity, and inclusion. He has been instrumental in promoting sports and activities for individuals with disabilities through Nissan’s 'Possibilities Project'. Hamamatsu also contributes to shaping the marketing industry in Asia Pacific as a member of the World Federation of Advertisers’ Asia Advisory Board.