Ad Nut
May 5, 2016

Asia-Pacific YouTube Ads Leaderboard: April 2016

Ad Nut is happy to present the inaugural APAC YouTube Ads Leaderboard, a monthly list curated by Google.

Asia-Pacific YouTube Ads Leaderboard: April 2016

Comments from Google:

April’s YouTube Ads Leaderboard has a great mix of creative work from India to Japan. What stands out this month is the appeal of sight, sound and motion—especially sound—of online video demonstrated by Vietnam’s leaderboard-topping Dr Thanh’s “PHỐ HÀNG NÓNG, MỞ CỬA ĐÓN CHÀO!!!”, by creative agency April +, and Hitachi’s “#NothingDirty Anthem” musical extravaganzas. It’s well known that Asia is a mobile-first region and this leaderboard proves it—with an amazing three quarters of the time spent watching the ads happening on mobile devices.

1. Brand: Dr. Thanh (Vietnam)
Title: PHỐ HÀNG NÓNG, MỞ CỬA ĐÓN CHÀO!!!
Date released: 15/04/16

 

2. Brand: ICHI (Vietnam)
Title: Bánh Gạo Nhật ICHI - Giòn tan bất ngờ
Date relesed: 10/04/16

 

3. Brand: Audi 
Title: Audi – “The Chase”
Date released: 17/04/16

 

4. Brand: Canon India 
Title: Canon EOS 1300D TVC – Wedding
Date released: 07/04/16

 

5. Brand: Google Japan
Title: Google Apps: "I want to eat" search
Date released: 04/04/16

 

6. Brand: Hitachi Home (India)
Title: #NothingDirty Anthem ft. Badshah
Date released: 06/04/2016

 

7. Brand: LG Uplus
Title: 1원이 만든 작은 기적들, 소중한 마음을 잇는 한 마디 ‘여보세요’
Date released: 15/04/2016

 

8. Brand: Himalaya MEN 9
Title: Does RCB #HateThePimple?
Date released: 11/04/2016

 

9. Brand: Meiji 
Title: Satomi Ishihara starring '
galbo mini eat course'
Date released: 11/04/2016

 

10. Brand: Hitejinro 
Title: Max-맛있는 맥주는 크림생수염을 남긴다(정성호+장도연 Ver.)
Date released: 14/04/2016

 

About the Asia-Pacific YouTube Ads Leaderboard
The YouTube Ads Leaderboards showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

How to put creativity back into media buying

RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.

12 hours ago

Creative Minds: Fachrul Rizal considers advertising ...

Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.

13 hours ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.

13 hours ago

A sweet KitKat break-time signal for Manila businesses

In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.