SHANGHAI – After a three-round competitive pitch involving four agencies, Auditoire has been appointed to create and produce the grand opening event for the new flagship Porsche Centre in Shanghai Pudong.
Auditoire is a brand experience agency based in China and specialising in high profile international brands.
The opening event, which will be held during September in Shanghai, will include state of the art performances and technology.
Antoine Gouin, managing director of Auditoire China, said the company is delighted to pursue its collaboration with Porsche China and to accompany such a great sports car brand in its quick development and expansion program in China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
.png&h=268&w=401&q=100&v=20170226&c=1)
Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.
Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
