Shawn Lim
May 2, 2024

How Porsche zeroes in on smaller details to improve customer experience

As the owner of less than 15% of its dealerships, the German high-end automaker uses open text mining to enhance its customer IDs, focusing on language and personalisation to elevate satisfaction to excitement.

L-R: Porsche CMO Robert Ader speaking to Qualtrics' CEO Zig Serafin

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

14 hours ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

15 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

16 hours ago

40 Under 40 2025: Open for nominations

The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.

16 hours ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.