Bates 141 appoints strategic planning director for SEA

Roy will based in Indonesia and will report to Southeast Asia CEO Shubho Sarkar and regional planning director Dheeraj Sinha.

Bringing with him 25 years of experience, Roy is tasked with strengthening Bates' planing community in Southeast Asia, which includes Pradipta’s mandate is both the quality of thinking and thought leadership for our Southeast Asian Cambodia, Indonesia, Malaysia, Philippines, Singapore and Vietnam.

Roy joins bates from Interact Carlson Marketing Group, Jakarta where for nine years he worked as Technical Advisor. Under his leadership, the agency rose to become one of the leaders of CRM in Indonesia.

"Roy brings his CRM acumen and nose for new business to Bates," commented Sakar on the appointment.

Roy's multidisciplinary abilities, which include CRM analytics and advertising, will aid Bates in building these skills in the region, said Sinha. "Roy has a keen eye on human behavior and believes in creating simple yet real solutions for brands."

With Southeast Asia's accelerated growth and increasing brand variety, consumers have a tendency to be less loyal, observed Roy. "It therefore becomes critical for businesses to grow by building mutually rewarding relationships between brands and consumers, not merely amplifying brand differentiators”, he said.