Benjamin Li
Dec 7, 2011

Bausch & Lomb calls media pitch in China

SHANGHAI - Bausch & Lomb (B&L) has called a media agency pitch in China, with three agencies including Carat, MPG and ZenithOptimedia believed to be participating.

Bausch & Lomb calls media pitch in China
Bausch & Lomb calls media pitch in China

The result is expected to come out in late December.

GroupM’s Mindshare and MediaCom are the current media agency partners for  B&L for its contact lens and Mioclear lines of eye drops, a local Chinese brand which B&L has acquired. Mediacom is handling the over-the-counter business unit of Bausch & Lomb in China.

Bausch & Lomb makes and markets China's leading brands of contact lens and lens care products; the company also sells its products for refractive and cataract surgery in China.

B&L remains in an ongoing trademark dispute with China's Trademark Review and Adjudication Board (TRAB), over the ownership and registration of the Chinese mark “博士倫”.

Source:
Campaign China

Related Articles

Just Published

3 hours ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

3 hours ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

4 hours ago

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

20 hours ago

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.