Bausch & Lomb calls media pitch in China

The result is expected to come out in late December.

GroupM’s Mindshare and MediaCom are the current media agency partners for  B&L for its contact lens and Mioclear lines of eye drops, a local Chinese brand which B&L has acquired. Mediacom is handling the over-the-counter business unit of Bausch & Lomb in China.

Bausch & Lomb makes and markets China's leading brands of contact lens and lens care products; the company also sells its products for refractive and cataract surgery in China.

B&L remains in an ongoing trademark dispute with China's Trademark Review and Adjudication Board (TRAB), over the ownership and registration of the Chinese mark “博士倫”.