Advertising News
Asiya Bakht
Apr 16, 2009

BBDO Malaysia wins Kapal Api

KUALA LUMPUR - Regional coffee brand Kapal Api, owned by Indonesian company Santos Jaya Abadi, has handed its creative account to BBDO Malaysia after a three-way pitch that included Grey and Krakatua.

BBDO Malaysia wins Kapal Api
Incumbent Lowe & Partners Malaysia, which has worked on the account since 2003, declined to participate in this pitch.

A family-owned coffee brand, Kapal Api started off as an unbranded coffee in Indonesia in 1927. The brand is a market leader in Indonesia and also has a presence in other Southeast Asian countries including Malaysia.
Source:
Copyright © Campaign Singapore
Tags

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Adland reacts to Omnicom-IPG mega-merger

2 Adland reacts to Omnicom-IPG mega-merger

Agency of the Year 2024 winners: Asia-Pacific

3 Agency of the Year 2024 winners: Asia-Pacific

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Agency of the Year 2024 SEA winners: Singapore and Malaysia

5 Agency of the Year 2024 SEA winners: Singapore and Malaysia

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

6 Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

Omnicom in talks to buy Interpublic—report

7 Omnicom in talks to buy Interpublic—report

Omnicom poised to confirm IPG acquisition and announce leadership

8 Omnicom poised to confirm IPG acquisition and announce leadership

Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map

9 Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

10 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Related Articles

Women to Watch 2024: Nana Cao, BBDO
Nov 21, 2024
Staff Reporters

Women to Watch 2024: Nana Cao, BBDO

Pringles splits with Grey as it ends 27-year relationship
Jul 23, 2024
Will Green

Pringles splits with Grey as it ends 27-year ...

Tay Guan Hin leaves BBDO to join global nonprofit
Sep 11, 2024
Nikita Mishra

Tay Guan Hin leaves BBDO to join global nonprofit

Grey changes Asia Pacific leadership, appoints Sarah Trombetta as APAC CEO
Jun 13, 2024
Robert Sawatzky

Grey changes Asia Pacific leadership, appoints ...

Just Published

Publicis climbs the highest in APAC media rankings following Kenvue win
The Knowledge
15 hours ago
Matthew Keegan

Publicis climbs the highest in APAC media rankings ...

PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.

Netflix is going all out for Squid Game season 2—and you’re about to feel it
1 day ago
Nikita Mishra

Netflix is going all out for Squid Game season ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.