Advertising News
Asiya Bakht
Apr 16, 2009

BBDO Malaysia wins Kapal Api

KUALA LUMPUR - Regional coffee brand Kapal Api, owned by Indonesian company Santos Jaya Abadi, has handed its creative account to BBDO Malaysia after a three-way pitch that included Grey and Krakatua.

BBDO Malaysia wins Kapal Api
Incumbent Lowe & Partners Malaysia, which has worked on the account since 2003, declined to participate in this pitch.

A family-owned coffee brand, Kapal Api started off as an unbranded coffee in Indonesia in 1927. The brand is a market leader in Indonesia and also has a presence in other Southeast Asian countries including Malaysia.
Source:
Copyright © Campaign Singapore
Tags

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

2 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

GroupM axes global agency CEO roles in major centralisation push

3 GroupM axes global agency CEO roles in major centralisation push

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

4 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Stagwell to acquire ADK Global

5 Stagwell to acquire ADK Global

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

6 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

7 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

8 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Lunar New Year goodies: APAC's Year of the Snake campaigns

9 Lunar New Year goodies: APAC's Year of the Snake campaigns

Moves and wins roundup: Week of January 20, 2025

10 Moves and wins roundup: Week of January 20, 2025

Related Articles

Women to Watch 2024: Nana Cao, BBDO
Nov 21, 2024
Staff Reporters

Women to Watch 2024: Nana Cao, BBDO

Pringles splits with Grey as it ends 27-year relationship
Jul 23, 2024
Will Green

Pringles splits with Grey as it ends 27-year ...

Tay Guan Hin leaves BBDO to join global nonprofit
Sep 11, 2024
Nikita Mishra

Tay Guan Hin leaves BBDO to join global nonprofit

Grey changes Asia Pacific leadership, appoints Sarah Trombetta as APAC CEO
Jun 13, 2024
Robert Sawatzky

Grey changes Asia Pacific leadership, appoints ...

Just Published

Creative Minds: Jereek Espiritu pushes his ideas to the edge of madness
3 hours ago
Staff Reporters

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

UM launches Full Colour Media with a focus on brand-building and growth
4 hours ago
Anup Oommen

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

Campaign Global Agency of the Year Awards 2024: Don't miss the February 18 deadline
5 hours ago
Jennifer Small

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching on Tuesday 18 February, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

The 'laziest influencer' makes cleaning effortless—literally
5 hours ago
Ad Nut

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.