Kate Nicholson
Jun 8, 2010

BBDO/Proximity launches retail and shopper marketing operation in Singapore

SINGAPORE - Omnicom's BBDO/Proximity is set to launch a retail and shopper marketing operation in Singapore called Proximity Shop.

Jane Perry
Jane Perry
Proximity Shop will enhance BBDO Proximity’s existing CRM and digital credentials across the agency’s portfolio of clients including SingTel, Aviva, Diageo and Fonterra.

Jane Perry (pictured) will lead the operation. Perry joins from iris Nation where she was responsible for creating and leading a global retail centre of excellence for its longstanding client Sony Ericsson. Prior to this, Perry worked with Leo Burnett/Arc Worldwide in driving intellectual capital including the development of white papers, conferences and seminars for clients including Procter & Gamble, Philip Morris and Diageo.
Perry will build a retail specialist team to provide clients with campaigns that increase retail and shopper effectiveness and commercial retail value across the region.

“We have been talking to Jane and a number of our clients for some time on the creative and business potential of a shopper marketing division that could leverage our current client base and build a standalone practice," said Jean-Paul Burge, president of BBDO/Proximity Southeast Asia and CEO of BBDO Singapore. "Attracting Jane to lead this was the key and we are delighted she has agreed to join.”

Related Articles

Just Published

2 hours ago

The 12-minute window to CTV’s goldmine

The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.

2 hours ago

Digital surge powers APAC ad growth to $289 billion ...

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

2 hours ago

Brain waves meet horsepower in Audi Vietnam campaign

Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.

4 hours ago

Interpublic sells digital experiences agency Huge

IPG posted 0% organic growth in Q3, trailing competitors like Publicis Groupe and Omnicom.