Staff Reporters
Feb 19, 2019

Beiersdorf expands OMD remit to additional SEA markets

Owner of Nivea, Eucerin and La Prarie entrusts total of seven markets to the network.

Source: Nivea Indonesia Facebook
Source: Nivea Indonesia Facebook

Beiersdorf, owner of Nivea, Eucerin and La Prarie, among other brands, has reappointed OMD as its media agency of record in Indonesia, Malaysia, Philippines, Singapore and Thailand while adding Vietnam and Cambodia to its remit. 

The appointment, following a review begun last year, covers online and offline media strategy, planning and buying. Beiersdorf evaluated agencies for future-facing solutions that will drive continuous growth in every market, according to OMD.

"Throughout the review process, OMD demonstrated a superior understanding of our business and the clearest vision of our future, presenting how we can maximise effectiveness across some of Southeast Asia’s most challenging markets," Cornelius Becker, Southeast Asia GM at Beiersdorf, said in a release.

Natica Tansukranunt, Southeast Asia marketing director added the decision to remain with OMD was unanimous across the seven markets.

Stephen Li, CEO of OMD Asia Pacific, said the agency welcomed the client's challenge to clearly demonstrate leadership in its craft and said the agency's motto of 'Better decisions, faster' spoke for itself in the markets OMD already held and resulted in the expansion to the new markets.

OMD says the regional wins contribute to OMD’s successful retention of Beiersdorf in 14 global markets, with the USA, Spain, Greece, Austria, Slovenia, Croatia and Bosnia also reappointing the network for their media duties.

Stephen Li

 

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

7 hours ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

7 hours ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

8 hours ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.