Jenny Chan 陳詠欣
May 10, 2012

Billboard Kwok resurfaces at OgilvyOne after departing Dangdang

SHANGHAI - Billboard Kwok has returned to Ogilvy after resigning from his one-and-a-half year tenure as chief marketing officer at Dangdang.com.

Billboard Kwok resurfaces at OgilvyOne after departing Dangdang

Kwok's new dual roles are the managing director of OgilvyOne Shanghai and vice president of e-commerce at OgilvyOne China, with the latter a newly created role for him.

He takes over Tom Wan's former position. Wan has been appointed as the regional Asia-Pacific head of the Philips account at the agency.

Kwok’s responsibilites entail leading OgilvyOne Shanghai’s digital operations while developing and strengthening its e-commerce offering across China.

Reporting to the president of OgilvyOne China, Angel Chen, Kowk is to oversee clients in four key categories: Dumex and Huggies (maternal), North Face (apparel), Dove (beauty), and Diageo (luxury).

Chen commented, “Billboard is a well-known and highly sought-after talent in our industry, and we’re thrilled that he chose to rejoin us. With his familiarity with Ogilvy, I’m confident that he will be able to quickly excel."

"My e-commerce experience will be a strong addition and good fit to my role now, as I can leverage my connections and contacts from Dangdang," Kwok added.

A Hong Kong native, Kwok is no stranger to Ogilvy Group, having spent the first 13 years of his career (1993-2006) at the agency, firstly in Hong Kong and then in Shanghai and Beijing. In 2006, he led growth of the Lenovo account by more than 260 per cent in six months.

“This is a real homecoming as I’ve spent most of my advertising and marketing career at Ogilvy," Kwok told Campaign Asia-Pacific. "My true love is in the creative industry. I only rediscovered that after driving a brand campaign for Dangdang in last year's fourth quarter, and found myself to be more excited about branding than anything else." 

Prior to being Dangdang's CMO since September 2010, he was the managing director of Euro RSCG 4D China from 2009. Before that, Kwok was involved with two digital start-ups: mobile media outfit WE and iCoupon. He is also fluent in English, Mandarin Chinese, Cantonese Chinese and the Fujian dialect.

Source:
Campaign China

Related Articles

Just Published

14 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

15 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

15 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

16 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.