Analysis Advertising Technology
Shawn Lim
Mar 21, 2024

Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?

Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. We ask experts how marketers should navigate problems such as made-for-advertising websites.

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WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Did the strategic planner just kill the advertising agency?

2 Did the strategic planner just kill the advertising agency?

Coca-Cola and WPP renew global marketing partnership

3 Coca-Cola and WPP renew global marketing partnership

GroupM restructures across Asia, Indonesia leadership impacted

4 GroupM restructures across Asia, Indonesia leadership impacted

GroupM tells staff about redundancies as restructure hits UK

5 GroupM tells staff about redundancies as restructure hits UK

Why has GroupM lost its way for so long? The buck stops with WPP

6 Why has GroupM lost its way for so long? The buck stops with WPP

Ogilvy unifies social media offering in 16 APAC markets

7 Ogilvy unifies social media offering in 16 APAC markets

Omnicom set targets to cut staff costs by 10%

8 Omnicom set targets to cut staff costs by 10%

Labubu, the art toy craze and why grown-ups can’t get enough

9 Labubu, the art toy craze and why grown-ups can’t get enough

LePub Singapore appoints Penny Sadlier as MD, makes five senior hires

10 LePub Singapore appoints Penny Sadlier as MD, makes five senior hires

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