Marketing Opinions
Dorit Grueber
Jan 23, 2013

Brand-Building Series: How to perform an insightful landscape assessment

In the first installment in a series of how-to articles dedicated to brand building, Dorit Grueber, director with EffectiveBrands, provides a three-step approach marketers can use to step back and perform an effective landscape assessment at the beginning of a planning cycle.

Dorit Grueber

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