Based in Singapore, Menon will lead all CRM, PR and event initiatives for the company. Previously, Menon was at DMG Events, where she was content manager for digital marketing. She has also held content roles at Lighthouse Independent Media and Key Media.
Menon’s appointment follows an $11 million Series B funding injection from Macquarie Capital, SingTel-Innov8 and SXVP, which will help the company expand into markets like China, Japan and South Korea.