Burger King shortlists three agencies including Publicis, Euro RSCG and Saatchis

SINGAPORE - Burger King is believed to have shortlisted three agencies including Publicis, Euro RSCG and Saatchi & Saatchi for its creative business in Singapore.

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It is understood that the agency winning the account will initially be handling the local business which could expand to a regional remit.

Andrew Knott, chief digital officer at Euro RSCG, confirmed the agency's involvement. "Of course we are pitching for Burger King, not sure why the other guys are bothering then".

Over the last few weeks, the fast food giant is understood to have been in discussions with several advertising agencies about the direction of its creative account in the market.

Incumbent Religion is not believed to be involved.

In recent days the fast-food chain has been looking to expand in the city-state.

In January, Burger King Singapore reached an agreement to acquire 35 restaurants in Singapore from franchisee Bon-Food. The deal represents the bulk of the 40 Burger King restaurants that Bon-Food currently operates in the Lion City.

Following completion of the deal, Burger King Asia-Pacific will operate a total of 39 Burger King restaurants, as well as its Whopper Bar restaurant at ClarkQuay.

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