Campaign India Team
Nov 12, 2023

Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper—Partha Sinha

Manasi Narasimhan, marketing and communications professional and former head of IMC, Mastercard South Asia, is hosting a fortnightly podcast for Campaign India.

Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper—Partha Sinha
The next guest on Marcomverse, a podcast series which discusses the importance and role of marketing in solving business problems, is Partha Sinha, president, The Times of India Group.
 
 Manasi Narasimhan, marketing and communications professional and former head of IMC— Mastercard South Asia, is hosting the series for Campaign India.
 
In this episode, Sinha discusses a variety of topics including how the group bounced back after the pandemic, the future of print, and how the journalist-sales team work independently.
 

 

 

 

Source:
Campaign India

Related Articles

Just Published

18 hours ago

The world isn’t a studio Ghibli film (yet), but ...

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and just a pinch of ethical chaos included.

18 hours ago

Brands are addicted to data and it’s killing creativity

In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.

18 hours ago

EssenceMediacom breaks $100 million mark in first ...

The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.

23 hours ago

Global adspend growth forecasts cut by nearly $20 ...

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.