Campaign India Team
Nov 12, 2023

Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper—Partha Sinha

Manasi Narasimhan, marketing and communications professional and former head of IMC, Mastercard South Asia, is hosting a fortnightly podcast for Campaign India.

Campaign India Marcomverse: If we publish everything clients want, they'll stop reading the newspaper—Partha Sinha
The next guest on Marcomverse, a podcast series which discusses the importance and role of marketing in solving business problems, is Partha Sinha, president, The Times of India Group.
 
 Manasi Narasimhan, marketing and communications professional and former head of IMC— Mastercard South Asia, is hosting the series for Campaign India.
 
In this episode, Sinha discusses a variety of topics including how the group bounced back after the pandemic, the future of print, and how the journalist-sales team work independently.
 

 

 

 

Source:
Campaign India

Related Articles

Just Published

20 hours ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

21 hours ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

21 hours ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

22 hours ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.