CANNES - The Promo & Activation category yielded seven Gold Lions for Australia and New Zealand agencies: three for Colenso BBDO Auckland, two for Y&R New Zealand and one each for Saatchi & Saatchi Sydney and Leo Burnett Sydney.
These seven awards accounted for nearly a third of the 23 Gold Lions awarded in the category.
The only Grand Prix in the category went to Venables Bell & Partners of San Francisco for its '#OptOutside' campaign for REI.
| More Cannes 2016 coverage |
A table of all the APAC winners in Promo & Activation follows.
Note: In the table below, duplicate entries indicate awards in separate sub-categories. We have chosen not to list the category numbers for brevity's sake.
| Title | Client | Product | Entrant Company | Country |
| GOLD | ||||
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| BRAINBAND | SAMSUNG AUSTRALIA | SAMSUNG BRAINBAND | LEO BURNETT SYDNEY Sydney | AUSTRALIA |
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND |
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND |
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND |
| SILVER | ||||
| THE NAKED UTE | VOLKSWAGEN AUSTRALIA | AMAROK | DDB Sydney | AUSTRALIA |
| BRAINBAND | SAMSUNG AUSTRALIA | SAMSUNG BRAINBAND | LEO BURNETT SYDNEY Sydney | AUSTRALIA |
| CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY Sydney | AUSTRALIA |
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND |
| BRONZE | ||||
| REWORD | HEADSPACE | REWORD WEB APPLICATON | LEO BURNETT MELBOURNE | AUSTRALIA |
| GAYNZ | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA |
| THE LAZIEST COMPETITION EVER | CARLTON UNITED BREWERIES | LAZY YAK PALE ALE | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA |
| BAJAJ V | BAJAJ | BAJAJ AUTOMOBILES | LEO BURNETT INDIA Mumbai | INDIA |
| INTELLIGENT PARKIG CHAIR | NISSAN MOTOR CO. | INTELLIGENT PARKING ASSIST | TBWA\HAKUHODO Tokyo | JAPAN |
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| ISEA APP | MIGRANT OFFSHORE AID STATION (MOAS) | ISEA APP | GREY GROUP Singapore | SINGAPORE |
| TOUCHABLE INK | THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND | TOUCHABLE INK | J. WALTER THOMPSON BANGKOK | THAILAND |
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND |
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