The fifth and final release of Cannes Lions 2021 winners Friday evening saw Ogilvy Pakistan and Telenor add a Gold Lion to their collection of Grand Prix awards from earlier in the week, while two APAC markets, Indonesia and Bangladesh, won their first metal of the festival.
APAC work managed a single bronze in the Glass category, but came up empty in the Titanium category and didin't win the Grand Prix for Good (see details on the global winners here).
The gold for Ogilvy and Telenor's 'Naming the Invisible by Digital Birth Registration' came in the Sustainable Development Goals category, which also yielded a silver and a bronze for Grey Bangladesh and bronzes for FCB Ulka, M&C Saatchi Indonesia and Grey Malaysia.
The APAC winners in Film were Leo Burnett Bangkok and Ogilvy Singapore with silvers, and Gigil Manila, Lobster & Co Bangkok, DDB New Zealand, Colenso BBDO and TBWA Media Arts Lab Shanghai with bronzes.
The final batch of winners brought the APAC metal tally to 113. Australia led the region with 29 Lions, followed by India with 22 and Japan with 14, well ahead of all other APAC markets. (See tables below.)
PREVIOUSLY...
Thursday night (Brand Experience & Activation, Creative Business Transformation, Creative Ecommerce, Creative Effectiveness, Innovation, Mobile, Radio & Audio)
APAC work won a Grand Prix in the Mobile category, where Ogilvy Pakistan and Telenor won their second top award of the festival for 'Naming the Invisible by Digital Birth Registration'. The work won its first Grand Prix Tuesday in the Media category.
The region's sole gold, also in Mobile, went to AKQA São Paulo and AKQA Melbourne for 'Code of Conscience', on behalf of Instituto Raoni.
Asia-Pacific work came up empty in the Creative Business Transformation, Creative Effectiveness and Innovation categories.
Wednesday night (Film Craft, Industry Craft, Digital Craft, Entertainment, Entertainment for Music, Entertainment for Sport)
Dentsu Mcgarrybowen Taiwan won a Grand Prix in Entertainment for a touching brand film on behalf of Sinyi Realty, 'In love we trust.'
No APAC work struck gold, with the region picking up just a smattering of other Lions (five silver and 13 bronze) across the night's categories.
Tuesday night (Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer)
Ogilvy Pakistan and Telenor Pakistan won the Grand Prix in the Media category for 'Naming the Invisible by Digital Birth Registration'.
Three APAC agencies won gold:
- DDB Mudra Mumbai for 'Project free period' on behalf of StayFree, in Creative Strategy
- Saatchi & Saatchi Melbourne for 'Donation dollar' on behalf of The Royal Australian Mint, in Direct
- DDB New Zealand for 'Sperm positive: The world's first HIV-positive sperm bank' on behalf of New Zealand AIDS Foundation, Body Positive Inc, and Positive Women Inc., in PR.
Monday night (Design, Health & Wellness, Outdoor, Pharma and Print & Publishing)
Four APAC agencies won gold:
- Dentsu for 'Pocky: The gift' on behalf of Azaki Glico, in Design
- VMLY&R Melbourne for 'A future without change' on behalf of Monash University, in Design
- FCB Interface Mumbai for 'The punishing signal' on behalf of the Mumbai Police, in Health & Wellness
- Saatchi & Saatchi Melbourne for 'Donation dollar' on behalf of The Royal Australian Mint, in Outdoor.
ALL APAC LIONS
Complete tables of all the winners from APAC appear below.
Note: There were no APAC winners in five categories: Creative Business Transformation, Creative Effectiveness, Grand Prix for Good, Innovation and Titanium.
- Brand Experience & Activation
- Creative Data
- Creative Ecommerce
- Creative Strategy
- Design
- Digital Craft
- Direct
- Entertainment
- Entertainment (Music)
- Entertainment (Sport)
- Film *
- Film Craft
- Glass: The Lion for Change *
- Health & Wellness
- Industry Craft
- Media
- Mobile
- Outdoor
- Pharma
- PR
- Print & Publishing
- Radio & Audio
- Social & Influencer
- Sustainable Development Goals *
* = Latest additions
| See all our Cannes Lions 2021 coverage |
APAC Lions by category and award
| Category | Grand Prix | Gold | Silver | Bronze | Total |
| Brand Experience & Activation | 0 | 0 | 1 | 7 | 8 |
| Creative Business Transformation | 0 | 0 | 0 | 0 | 0 |
| Creative Data | 0 | 0 | 1 | 1 | 2 |
| Creative Ecommerce | 0 | 0 | 0 | 1 | 1 |
| Creative Effectiveness | 0 | 0 | 0 | 0 | 0 |
| Creative Strategy | 0 | 1 | 2 | 0 | 3 |
| Design | 0 | 2 | 1 | 2 | 5 |
| Digital Craft | 0 | 0 | 2 | 5 | 7 |
| Direct | 0 | 1 | 3 | 3 | 7 |
| Entertainment | 1 | 0 | 1 | 5 | 7 |
| Entertainment (Music) | 0 | 0 | 1 | 0 | 1 |
| Entertainment (Sport) | 0 | 0 | 0 | 1 | 1 |
| Film | 0 | 0 | 2 | 5 | 7 |
| Film Craft | 0 | 0 | 0 | 2 | 2 |
| Glass: The Lion for Change | 0 | 0 | 0 | 1 | 1 |
| Health & Wellness | 0 | 1 | 2 | 8 | 11 |
| Industry Craft | 0 | 0 | 1 | 0 | 1 |
| Innovation | 0 | 0 | 0 | 0 | 0 |
| Media | 1 | 0 | 2 | 5 | 8 |
| Mobile | 1 | 1 | 2 | 4 | 8 |
| Outdoor | 0 | 1 | 1 | 3 | 5 |
| Pharma | 0 | 0 | 2 | 2 | 4 |
| PR | 0 | 1 | 5 | 5 | 11 |
| Print & Publishing | 0 | 0 | 0 | 1 | 1 |
| Radio & Audio | 0 | 0 | 1 | 0 | 1 |
| Social & Influencer | 0 | 0 | 1 | 4 | 5 |
| Sustainable Development Goals | 0 | 1 | 1 | 4 | 6 |
| Total | 3 | 9 | 32 | 69 | 113 |
APAC Lions by market
| Market | Lions |
| Australia | 29 |
| Bangladesh | 2 |
| China | 4 |
| Hong Kong | 4 |
| India | 22 |
| Indonesia | 1 |
| Japan | 14 |
| Korea | 2 |
| Malaysia | 3 |
| Myanmar | 3 |
| New Zealand | 8 |
| Pakistan | 5 |
| Philippines | 2 |
| Singapore | 7 |
| Taiwan | 6 |
| Thailand | 7 |
| Total | 119 |
| Note: Total here does not match the total in the 'APAC metal by category and award' table above, because some entries credit multiple markets. | |
Brand Experience & Activation
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Silver Lion | PLEASE ARREST ME | RIT FOUNDATION | NGO | OGILVY, Singapore | SINGAPORE |
| Bronze Lion | MUJI ADVERTISING, 2020 "PLEASANT, SOMEHOW" | RYOHIN KEIKAKU CO., LTD. | CORPORATE ADVERTISING CAMPAIGN FOR MUJI | NIPPON DESIGN CENTER, Tokyo | JAPAN |
| Bronze Lion | UNI-FORM | VOGUE | VOGUE | OGILVY TAIWAN, Taipei City / OGILVY, Hong Kong | TAIWAN / HONG KONG |
| Bronze Lion | THE PUNISHING SIGNAL | MUMBAI POLICE | SERVICE | FCB INTERFACE, Mumbai | INDIA |
| Bronze Lion | SECRET MENU | KFC | KFC SECRET MENU | OGILVY AUSTRALIA, Sydney | AUSTRALIA |
| Bronze Lion | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON, Bangkok | THAILAND |
| Bronze Lion | PITVERTISING | REXONA | REXONA | CLEMENGER BBDO, Sydney | AUSTRALIA |
| Bronze Lion | MICHELIN IMPOSSIBLE | KFC | KENTUCKY FRIED CHICKEN | OGILVY AUSTRALIA, Sydney | AUSTRALIA |
Creative Data
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Silver Lion | CODE OF CONSCIENCE | INSTITUTO RAONI | CODE OF CONSCIENCE | AKQA, São Paulo / AKQA, Melbourne | BRAZIL / AUSTRALIA |
| Bronze Lion | #NOTJUSTACADBURYAD | MONDELEZ | CADBURY CELEBRATIONS | OGILVY INDIA, Mumbai | INDIA |
Creative Ecommerce
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Bronze Lion | THE BETTER HALF RECIPES | SWIGGY | SWIGGY INSTAMART | DENTSU WEBCHUTNEY, Bangalore | INDIA |
Creative Strategy
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Gold Lion | PROJECT FREE PERIOD | STAYFREE | SANITARY NAPKINS | DDB MUDRA, Mumbai | INDIA |
| Silver Lion | DOVE #STOPTHEBEAUTYTEST | DOVE | DOVE | OGILVY INDIA, Mumbai | INDIA |
| Silver Lion | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
Design
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Gold Lion | POCKY THE GIFT | EZAKI GLICO CO., LTD. | POCKY THE GIFT | DENTSU INC., Tokyo | JAPAN |
| Gold Lion | A FUTURE WITHOUT CHANGE | MONASH UNIVERSITY | STUDENT RECRUITMENT | VMLY&R, Melbourne | AUSTRALIA |
| Silver Lion | UNI-FORM | VOGUE | VOGUE | OGILVY TAIWAN, Taipei City / OGILVY, Hong Kong | TAIWAN / HONG KONG |
| Bronze Lion | CODE OF CONSCIENCE | INSTITUTO RAONI | CODE OF CONSCIENCE | AKQA, São Paulo / AKQA, Melbourne | BRAZIL / AUSTRALIA |
| Bronze Lion | THE DISSOLVING BOTTLE | THE DISSOLVING BOTTLE | THE DISSOLVING BOTTLE | BBDO GUERRERO, Makati City | THE PHILIPPINES |
Digital Craft
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Silver Lion | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Silver Lion | CODE OF CONSCIENCE | INSTITUTO RAONI | CODE OF CONSCIENCE | AKQA, São Paulo / AKQA, Melbourne | BRAZIL / AUSTRALIA |
| Bronze Lion | THE CONTINUOUSLY CHANGING BRAND IDENTITY “SHISEIDO KARAKUSA” | SHISEIDO | SHISEIDO KARAKUSA | DENTSU INC., Tokyo / SHISEIDO CO., LTD., Tokyo | JAPAN |
| Bronze Lion | YAKUSHIMA TREASURE ANOTHER LIVE FROM YAKUSHIMA | YAKUSHIMA TREASURE | LIVE STREAMING MOVIE | DENTSU CRAFT, TOKYO | JAPAN |
| Bronze Lion | MORI BUILDING URBAN LAB | MORI BUILDING CO., LTD. | MORI BUILDING URBAN LAB | SIX, Tokyo | JAPAN |
| Bronze Lion | BELONG CARBON THUMBPRINT | BELONG | BELONG TELECOMMUNICATIONS | DELOITTE DIGITAL, Melbourne | AUSTRALIA |
| Bronze Lion | DOT GO. THE FIRST CUSTOMIZABLE OBJECT RECOGNITION APP FOR THE VISUALLY IMPAIRED | DOT | DOT GO | SERVICEPLAN GERMANY, Munich / SERVICEPLAN KOREA, Seoul | GERMANY / SOUTH KOREA |
Direct
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Gold Lion | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Silver Lion | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Silver Lion | NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION | TELENOR PAKISTAN | TELENOR 4G | TELENOR PAKISTAN, Islamabad / OGILVY PAKISTAN, Islamabad | PAKISTAN |
| Silver Lion | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Bronze Lion | VB SOLAR | CARLTON & UNITED BREWERIES | VICTORIA BITTER | CLEMENGER BBDO, Melbourne | AUSTRALIA |
| Bronze Lion | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON, Bangkok | THAILAND |
| Bronze Lion | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
Entertainment
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | IN LOVE WE TRUST | SINYI REALTY | CORPORATE IMAGE | DENTSU MCGARRYBOWEN, Taipei City | TAIWAN |
| Silver Lion | THE WORLD'S MOST REPORTED TRAILER | TRIGGER HAPPY ENTERTAINMENT PVT. LTD. | THAPPAD FILM | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Bronze Lion | YOU ARE HOW YOU SLURP | UNI PRESIDENT | UNI NOODLE | ADK TAIWAN, Taipei City | TAIWAN |
| Bronze Lion | COME BACK | KRUNGSRI AUTO | CAR4CASH | TBWA\THAILAND, Bangkok | THAILAND |
| Bronze Lion | 6 TAKES OF DRAMA | DHOSPAAK CO., LTD. | KULOV VODKA | GREYNJ UNITED, Bangkok | THAILAND |
| Bronze Lion | CENTRE LANE | SKII | SKII | GREY, Tokyo | JAPAN |
| Bronze Lion | GAME CHRONICLE | ALL NIPPON AIRWAYS | IS JAPAN COOL? | ENJIN, Tokyo | JAPAN |
Entertainment (Music)
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Silver Lion | DEAR GLENN | YAMAHA CORPORATION | CORPORATE BRAND | DENTSU INC., Tokyo | JAPAN |
Entertainment (Sport)
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Bronze Lion | THE LIVE TROPHY PRESENTED BY MASTERCARD | MASTERCARD | MASTERCARD | MASTERCARD WORLDWIDE, Harrison / OCTAGON, Singapore | USA / SINGAPORE |
Film
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Silver Lion | BOK CHOY | THAI HEALTH PROMOTION FOUNDATION | SAFE VEGETABLES AND FRUITS | LEO BURNETT, Bangkok | THAILAND |
| Silver Lion | PLEASE ARREST ME | RIT FOUNDATION | NGO | OGILVY, Singapore | SINGAPORE |
| Bronze Lion | FAMILY | RC COLA | RC COLA | GIGIL, Manila | THE PHILIPPINES |
| Bronze Lion | TELL THEM | DENTISTE | MOUTH SPRAY | LOBSTER & CO COMPANY.,LTD., Bangkok | THAILAND |
| Bronze Lion | LOTTO - LO5T | LOTTO NEW ZEALAND | LOTTO TICKET | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Bronze Lion | FRIEND-VERTISING | SKINNY | SKINNY | COLENSO BBDO, Auckland | NEW ZEALAND |
| Bronze Lion | SHOT ON IPHONE 11 PRO—CHINESE NEW YEAR—DAUGHTER | APPLE | IPHONE 11 PRO | TBWA\MEDIA ARTS LAB, Shanghai | CHINA |
Film Craft
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Bronze Lion | SHOT ON IPHONE 12 PRO MAX—CHINESE NEW YEAR—NIAN | APPLE | IPHONE 12 PRO MAX | TBWA\MEDIA ARTS LAB, Shanghai | CHINA |
| Bronze Lion | DESIGNING TOKYO | MORI BUILDING CO., LTD. | MORI BUILDING | DENTSU INC., Tokyo | JAPAN |
Glass: The Lion for Change
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Bronze Lion | PLEASE ARREST ME | RIT FOUNDATION | NGO | OGILVY, Singapore | SINGAPORE |
Health & Wellness
| Prize | Title | Brand | Product | Medium | Entrant / Idea Creation | Location |
| Gold Lion | THE PUNISHING SIGNAL | MUMBAI POLICE | SERVICE | PR | FCB INTERFACE, Mumbai | INDIA |
| Silver Lion | THE PUNISHING SIGNAL | MUMBAI POLICE | SERVICE | Outdoor: Ambient | FCB INTERFACE, Mumbai | INDIA |
| Silver Lion | STRESS PORTRAITS | CIGNA | CIGNA STRESS CARE | Creative Data: Data Visualisation | McCANN, Hong Kong | HONG KONG |
| Bronze Lion | HACKWASHING | HINDUSTAN UNILEVER | LIFEBUOY | Brand Experience & Activation | GEOMETRY ENCOMPASS, Mumbai | INDIA |
| Bronze Lion | 30SOAP | DREAMS INC. | SOAP | Direct | TBWA HAKUHODO INC., Tokyo | JAPAN |
| Bronze Lion | H FOR HANDWASHING | LIFEBUOY | HANDWASHING EDUCATION | Direct | LOWE LINTAS, Mumbai / MULLENLOWE SINGAPORE, Singapore | INDIA / SINGAPORE |
| Bronze Lion | THE PUBLIC SERVICE BANGER | NZ GOVERNMENT | NZ GOVERNMENT | PR | COLENSO BBDO, Auckland / CLEMENGER BBDO, Wellington | NEW ZEALAND |
| Bronze Lion | THE MELANOMA TYPEFACE | MELANOMA NZ | MELANOMA NZ | Industry Craft: Typography | TBWA AUCKLAND | NEW ZEALAND |
| Bronze Lion | AUTISMNZ - TODDLER DRIVING TEST | AUTISMNZ - TODDLER DRIVING TEST | EARLY DETECTION OF AUTISM | Radio & Audio | DDB NEW ZEALAND, Auckland / TRIBAL AOTEAROA, Auckland | NEW ZEALAND |
| Bronze Lion | BLOOD BEACON | TAIPEI BLOOD CENTER | BLOOD DONATION | Creative Data: Use of Real-Time Data | WUNDERMAN THOMPSON, Taipei / J. WALTER THOMPSON TAIWAN, Taipei City | TAIWAN |
| Bronze Lion | WARNING SPOTS | AAMI | AAMI | Creative Data: Use of Real-Time Data | OGILVY AUSTRALIA, Melbourne | AUSTRALIA |
Industry Craft
| Award | Title | Brand | Product | Entrant / Idea Creation | Location |
| Silver Lion | FIGLIA - FEMININE BY NATURE | AGRICOLA DARGENIO | FIGLIA OLIVE OIL | SUPERUNION, Hong Kong | HONG KONG |
Media
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION | TELENOR PAKISTAN | TELENOR 4G | TELENOR PAKISTAN, Islamabad / OGILVY PAKISTAN, Islamabad | PAKISTAN |
| Silver Lion | SLOWAYS | IAG | NRMA INSURANCE | CHE PROXIMITY, Sydney | AUSTRALIA |
| Silver Lion | BLOOD BEACON | TAIPEI BLOOD CENTER | BLOOD DONATION | WUNDERMAN THOMPSON, Taipei | TAIWAN |
| Bronze Lion | SLOW DOWN SONGS | AUSTRALIAN ROAD SAFETY FOUNDATION | AUSTRALIAN ROAD SAFETY FOUNDATION | BROTHER & CO., Brisbane | AUSTRALIA |
| Bronze Lion | HOPE TAPE | KOREAN NATIONAL POLICE AGENCY | HOPE TAPE | CHEIL WORLDWIDE, Seoul / BOUNCE CREATIVE, Seoul | SOUTH KOREA |
| Bronze Lion | A FUTURE WITHOUT CHANGE | MONASH UNIVERSITY | STUDENT RECRUITMENT | VMLY&R, Melbourne | AUSTRALIA |
| Bronze Lion | SECOND LIFE | IBM | IBM | GEOMETRY OGILVY JAPAN, Tokyo | JAPAN |
| Bronze Lion | H FOR HANDWASHING | LIFEBUOY | HANDWASHING EDUCATION | LOWE LINTAS, Mumbai / MULLENLOWE SINGAPORE, Singapore | INDIA / SINGAPORE |
Mobile
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Grand Prix | NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION | TELENOR PAKISTAN | TELENOR 4G | TELENOR PAKISTAN, Islamabad / OGILVY PAKISTAN, Islamabad | PAKISTAN |
| Gold Lion | CODE OF CONSCIENCE | INSTITUTO RAONI | CODE OF CONSCIENCE | AKQA, São Paulo / AKQA, Melbourne | BRAZIL / AUSTRALIA |
| Silver Lion | NOW, WORDS AREN'T JUST HEARD, BUT FELT. | SAMSUNG | SAMSUNG GOOD VIBES | CHEIL INDIA, Gurugram | INDIA |
| Silver Lion | NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION | TELENOR PAKISTAN | TELENOR 4G | TELENOR PAKISTAN, Islamabad / OGILVY PAKISTAN, Islamabad | PAKISTAN |
| Bronze Lion | STAY HOME MILES EXCHANGE | THAI AIRWAYS | THAI AIRWAYS | WUNDERMAN THOMPSON, Bangkok | THAILAND |
| Bronze Lion | CODE OF CONSCIENCE | INSTITUTO RAONI | CODE OF CONSCIENCE | AKQA, São Paulo / AKQA, Melbourne | BRAZIL / AUSTRALIA |
| Bronze Lion | THE 8-BIT JOURNO | VICE MEDIA | NEWS SERVICE | DENTSU WEBCHUTNEY, Mumbai | INDIA |
| Bronze Lion | GOOD MORNING WORLD | TOURISM NEW ZEALAND | NEW ZEALAND TOURISM | SPECIAL, Auckland / SPECIAL, Sydney | NEW ZEALAND / AUSTRALIA |
Outdoor
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Gold Lion | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Silver Lion | THE PUNISHING SIGNAL | MUMBAI POLICE | SERVICE | FCB INTERFACE, Mumbai | INDIA |
| Bronze Lion | SAMSUNG MICROCODES | SAMSUNG | SAMSUNG GALAXY S20 ULTRA | CHE PROXIMITY, Sydney | AUSTRALIA |
| Bronze Lion | THE PUNISHING SIGNAL | MUMBAI POLICE | SERVICE | FCB INTERFACE, Mumbai | INDIA |
| Bronze Lion | THE PUNISHING SIGNAL | MUMBAI POLICE | SERVICE | FCB INTERFACE, Mumbai | INDIA |
Pharma
| Prize | Title | Brand | Product | Medium | Entrant / Idea Creation | Location |
| Silver Lion | THE NUMBER | GREENVALLEY | PRODUCT:971(A MEDICINE FOR ALZHEIMER DISEASE) | Film Craft: Direction | McCANN HEALTH, Shanghai | CHINA |
| Silver Lion | WHERE BABIES COME FROM | GENEA | GENEA FERTILITY/IVF | Integrated Campaign | CHE PROXIMITY, Sydney / GENEA, Sydney | AUSTRALIA |
| Bronze Lion | MOZART 80 | PFIZER | PFIZER | Use of Technology | F5, Shanghai | CHINA |
| Bronze Lion | WHERE BABIES COME FROM | GENEA | GENEA FERTILITY/IVF | Film: Cinema, TV and Digital Film Content | CHE PROXIMITY, Sydney / GENEA, Sydney | AUSTRALIA |
PR
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Gold Lion | SPERM POSITIVE: THE WORLD’S FIRST HIV-POSITIVE SPERM BANK | NEW ZEALAND AIDS FOUNDATION, BODY POSITIVE INC., POSITIVE WOMEN INC. | HIV AWARENESS | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Silver Lion | THE PUNISHING SIGNAL | MUMBAI POLICE | SERVICE | FCB INTERFACE, Mumbai | INDIA |
| Silver Lion | YOUR PLASTIC DIET | WWF | WWF | GREY MALAYSIA, Petaling Jaya | MALAYSIA |
| Silver Lion | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | HERD MSL SYDNEY / SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Silver Lion | PANTENE #HAIRWEGO | P&G | PANTENE | PARTY, Tokyo / DENTSU INC., Tokyo / MATERIAL, Tokyo | JAPAN |
| Silver Lion | SPERM POSITIVE: THE WORLD’S FIRST HIV-POSITIVE SPERM BANK | NEW ZEALAND AIDS FOUNDATION, BODY POSITIVE INC., POSITIVE WOMEN INC. | HIV AWARENESS | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
| Bronze Lion | VB SOLAR | CARLTON & UNITED BREWERIES | VICTORIA BITTER | CLEMENGER BBDO, Melbourne | AUSTRALIA |
| Bronze Lion | PANTENE #HAIRWEGO | P&G | PANTENE | PARTY, Tokyo / DENTSU INC., Tokyo / MATERIAL, Tokyo | JAPAN |
| Bronze Lion | YOUR PLASTIC DIET | WWF | WWF | GREY MALAYSIA, Petaling Jaya | MALAYSIA |
| Bronze Lion | DONATION DOLLAR | THE ROYAL AUSTRALIAN MINT | DONATION DOLLAR | HERD MSL SYDNEY / SAATCHI & SAATCHI, Melbourne | AUSTRALIA |
| Bronze Lion | SPERM POSITIVE: THE WORLD’S FIRST HIV-POSITIVE SPERM BANK | NEW ZEALAND AIDS FOUNDATION, BODY POSITIVE INC., POSITIVE WOMEN INC. | HIV AWARENESS | DDB NEW ZEALAND, Auckland | NEW ZEALAND |
Print & Publishing
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Bronze Lion | THE HIDDEN ESSENCE | NHK (JAPAN BROADCASTING CORPORATION) | TV PROGRAM | JAPAN BROADCASTING CORPORATION, Tokyo / SHA INC., Tokyo | JAPAN |
Radio & Audio
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Silver Lion | ACTION AUDIO | TENNIS AUSTRALIA | ACTION AUDIO | AKQA, Melbourne | AUSTRALIA |
Social & Influencer
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Silver Lion | GOOD MORNING WORLD | TOURISM NEW ZEALAND | NEW ZEALAND TOURISM | SPECIAL, Auckland / SPECIAL, Sydney | NEW ZEALAND / AUSTRALIA |
| Bronze Lion | BRING ON WINTER | AIR NEW ZEALAND | AIR NEW ZEALAND | HOST/HAVAS, Sydney | AUSTRALIA |
| Bronze Lion | PLEASE ARREST ME | RIT FOUNDATION | NGO | OGILVY, Singapore | SINGAPORE |
| Bronze Lion | WHEN WILL SHE BE RIGHT? | UN WOMEN AUSTRALIA | GENDER EQUALITY - COMMUNITY SERVICE ANNOUNCEMENT | THE MONKEYS, PART OF ACCENTURE INTERACTIVE, Sydney | AUSTRALIA |
| Bronze Lion | THE UNSAID | WAKA KOTAHI – NZ TRANSPORT AGENCY | WAKA KOTAHI – NZ TRANSPORT AGENCY | CLEMENGER BBDO, Wellington | NEW ZEALAND |
Sustainable Development Goals
| Prize | Title | Brand | Product | Entrant / Idea Creation | Location |
| Gold Lion | NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION | TELENOR PAKISTAN | TELENOR 4G | TELENOR PAKISTAN, Islamabad / OGILVY PAKISTAN, Islamabad | PAKISTAN |
| Silver Lion | AGROBANKING | UCB & SHWAPNO | FINANCIAL SERVICE | GREY BANGLADESH, Dhaka | BANGLADESH |
| Bronze Lion | AGROBANKING | UCB & SHWAPNO | FINANCIAL SERVICE | GREY BANGLADESH, Dhaka | BANGLADESH |
| Bronze Lion | OUT AND PROUD CLASSIFIED | THE TIMES OF INDIA | NEWSPAPER | FCBULKA, Delhi | INDIA |
| Bronze Lion | #STOPCHILD-MARRIAGE | PERKUMPULAN KELUARGA BERENCANA INDONESIA | #STOPCHILD-MARRIAGE | M&C SAATCHI INDONESIA, Jakarta | INDONESIA |
| Bronze Lion | YOUR PLASTIC DIET | WWF | WWF | GREY MALAYSIA, Petaling Jaya | MALAYSIA |
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