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While the region won an additional Grand Prix in 2021, a drop in submissions and less jury representation than others hampered APAC's performance.
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The rebrand has been created by Mother Design
JvM London’s Siham Zerkak has seen notably poor numbers of Muslim talent within advertising across markets including Australia and China.
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%
The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.