Carat China promotes Aw Wai-Choong as GM for key accounts

This newly created position requires Aw to support clients’ strong business growth in the China market. He will oversee the accounts for Pernod Ricard, Philips and others.

Aw (pictured) originally hails from Malaysia and has been in China for the past seven years. The first five years was spent with Carat Shanghai, serving Pernod Ricard. He rejoined Aegis Media earlier this year as business development director.

During his time at Carat Shanghai, a key achievement was helping the team to win the Perfetti van Melle Confectionery account three years ago, which has become one of Carat China's key client.

With a total of 18 years in the industry, Aw is a veteran media specialist with a diverse career track record with Dentsu, Young & Rubicam, JWT, Leo Burnett, Universal McCann and OMD in Malaysia, Indonesia and China. He is well known for his strategic planning tactics as well as creative flair in media convergence.

On top of Aw's new appointment, Carat China has promoted three of its staff to the GM level in the past five months. In January, the agency announced the promotion of Hristo Cui, previously assistant vice president of digital planning, to the newly-created role of general manager – digital. Reported earlier this month, Tanya Liu, previously business director, has been promoted to general manager for key accounts in Carat Shanghai, a newly created position to gear up for the growth in clients’ business and the growth of the organisation.