Hristo Cui promoted as GM – digital, Carat China

Cui (pictured) will be responsible for leading the agency’s development in the digital space and working closely with the digital leaders in each office to drive innovation across Carat’s diverse client portfolio.

Hristo joined Carat in 2009 to drive digital innovation on the newly-acquired Nokia account.

With over 13 years of media and agency experience, Hristo’s background includes time spent as a TV producer, a digital pioneer within media agencies in China, a digital specialist, and as a start-up entrepreneur with his own mobile marketing agency, MMX China.

Seth Grossman, managing director of Carat China said, “Hristo’s combination of fundamental digital media planning skills, native local market insights, and his desire to push the boundaries of digital convergence truly set him apart.”