SEOUL - Diageo Korea has handed its media account to Aegis’ Carat after a review that included incumbent BBDO, DDB Group and Universal McCann.
Carat Korea said it would provide strategic planning and buying in both traditional and new media, broadcast sponsorship, event promotions and outdoor advertising.
Last August, Diageo called a creative pitch for its Johnnie Walker brand in Korea. Its creative account is reportedly divided between Innocean, Grey and TBWA.
Diageo recently appointed Cho Kil-soo, former vice president of Johnson & Johnson Vision Care, as its managing director.
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The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
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CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
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Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
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