Carat Philippines wins CDO Foodsphere

CDO Foodsphere is one of the largest food manufacturing companies and advertisers in the Philippines, with leading brands such as CDO Karne Norte, San Marina Corned Tuna, Bibbo Hotdogs and Highlands Corned Beef.

Carat won the account by showcasing the agency’s strategic plans, comprehensive consumer insight and research capabilities, optimisation technologies, and the strength of its organisation and the Aegis network.

Carat will manage all media planning and buying for CDO Foodsphere, except Digital, which will be on a per project basis. The open-ended contract will cover all brands owned by the food manufacturing company.