Analysis Data Marketing
Jenny Chan 陳詠欣
Apr 30, 2013

Career mistresses, and the truth about women holding up half the sky in China

GREATER CHINA - Wifely or motherly obligations take a back seat to financial independence in China, where accelerated changes in attitudes among women demand that marketers work to understand them in order to create brand experiences that build affinity, according to research by Starcom MediaVest Group.

32-year-old Guan from Dali posing with toothpaste brands she bought

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